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The public where able to see the grassy green HPC brand for the first time since its re-brand initiative began 6 months ago. The stand and new brand where inaugurated by Sheikha Sabeeka Bint Ibrahim Al Khalifa herself and HPC's environmentally friendly carry bags where the talk of the show.

Visitors of the stand could discuss the new HPC brand and find out about the companies activities, as well as its process of desalination and power generation. Chemists from the company where present at the stand conducting small experiments to show schools the PH levels of water at different stages of the desalination process.



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After 6 months of intense branding and communication work HPC has launched its new brand identity with a strategy to attract the best and brightest minds in the Kingdom of Bahrain.

The new identity developed in collaboration with strategic branding consultants Unisono is based on the 5 founding values of HPC - Growth, Integrity, Flexibility, Fulfillment, and Teamwork. The company hopes that with the new brand and a vision to 'provide and englighten' HPC can not only attract talented individuals, but can also better promote the importance of conserving power and water in the Kingdom.

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